Conference Talk

Foundations & Futures: How Taste Will Outlast the Tools

In the age of AI, craft and judgment remain our real differentiators. AI tools are rewriting the rules of how we design—but not why we design. In this talk, Alastair Simpson breaks down the real opportunity (and risk) in a world where anyone can generate 20 prototypes in 20 minutes. Spoiler: it’s not about speed. From Atlassian to Dropbox to Intuit, he shares lessons on why judgment, curiosity, and craft still set great designers apart - and how to keep emotion, storytelling, and care at the heart of your work. Because the tools will keep changing, but taste is what sticks.