Nerd Talk

Introduction to Sony and the Sony Creative Center

Daigo is planning to talk about how Sony has created various paradoxes, along with his motto to find the right balance between the unchanging and the ever-changing, through the following topics. -Introduction of Sony: How it started with electronics and expanded its business to entertainment, finance, and more, to become a global company. -Introduction of Sony Creative Center: How Sony designers’ role has expanded along with the business domain, from product design to service, communication, and even corporate vision.-Introduction of some of the projects in which Daigo has contributed as a communication designer/director.