2025 - Tokyo
Panel discussion (Local Heroes to Global Icons)
Philip Linnemann, Kontrapunkt
Great brands balance authenticity with adaptability. This theme explores how brands can honor their local heritage while scaling to a global audience, creating meaningful connections across cultures.
Philip is Creative Director at Kontrapunkt, a design agency with offices in Copenhagen and Tokyo. Through 40 years of existence, Kontrapunkt has assisted companies and institutions in carrying out fundamental changes, and in conquering new market positions, through strong rebranding concepts. Kontrapunkt works for public companies and institutions to global hero brands, like LEGO, Denso, Mitsubishi Motors, Shiseido, Nissan the Danish parliament and the like.
