2025
Closing Talk: Design Matters 25 Reflections
Tey Bannerman & Rahul Lindberg Sen, Co-Hosts
In this talk, Patricia will take you on a journey through the introduction of UX Writing at King and how it fits into the broader game design process. She’ll share how her team collaborates with UX, UI, research, game design, and narrative design to create more seamless and engaging player experiences.
Patricia is a UX Writing Associate Director at King, where she is leading the development of one of the first UX Writing crafts in the video game industry. Her work focuses on crafting player experiences through words and managing content operations. Previously, she was the Head of Content at eDreams Odigeo, where she led UX Writing and Localization. There, she pioneered the collaboration between content and localization. Before that, Patricia worked at Google as a Localization Manager for Spain and Portugal, where she played a key role in launching the Spanish versions of Android and Chrome.
