2025 - Tokyo
Panel discussion (Local Heroes to Global Icons)
Philip Linnemann, Kontrapunkt
In this session, I'll talk about the mental framework and experiences I've been through that help transform concepts into impactful design experiences that users love in their day-to-day behaviors. I'll leverage my experience in building successful AND shipping products from scratch whether it was at Grab to Canva. I’ll touch upon a few case studies such as SFPark, Grab Food, Grab Protect, Canva Docs, Canva Sheets, and more… We'll delve into user research methodologies, product and design visioning, stakeholder alignment strategies, and continuous learning for design optimization. I will also talk about how AI played a part in my design process and the pros/cons, especially in a fast-moving organization... Let's conquer the critical challenges that drive user adoption and business success. Leave with a framework for designing products that solve real problems and gain team-wide buy-in.
With 10+ years of experience working in New York City, San Francisco, China, Singapore, and now Australia, Jay Demetillo has built an impressive resume of experience and creating impact. Jay has designed for Twitter, Pinterest, Yahoo, and Grab. Jay was an adjunct professor at California College of the Arts in San Francisco and has spoken/lectured in China for ACG. He’s worked on notable projects like the Bay Lights, Gaspar Brasserie, San Francisco’s Park System SFPark, GrabFood, Grab's Facial Recognition for Drivers, and Grab AudioProtect. Jay is passionate about building products and designs that are inclusive, having empathy for your users, and dismantling your biases. Currently, he's at Canva where he led and launched Canva Sheets this year.
