Conference Talk

Designing Win-Wins for People and Planet

Jun 17, 2025

Join Rebekah Cheng as she shares insights from Fabric’s ongoing work in Nakameguro, Tokyo, where her team is scaling place-based innovation for circular living. By sharing about both the highs and lows of the process, Rebekah will emphasize the importance of stakeholder engagement, strategic reframing of design problems, and leadership through optimism.

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Rebekah Cheng

Strategic Design Lead, Fabric

Rebekah is currently a Strategic Design Lead at Fabric, working with clients like Panasonic, Amazon, Nestlé, and Melbourne Business School. Her work spans program design, strategy development, qualitative research, and prototyping, drawing on diverse career experiences – from managing international partnerships for Ishinomaki Laboratory, a DIY furniture brand in rural Japan, to teaching urban planning to high school students through UC Berkeley, and volunteering with refugee support initiatives in Greece. Whether she’s navigating Tokyo's design and sustainability scene or brainstorming with global clients, she has learned that the most exciting innovations happen when diverse perspectives collide. Cross-cultural, interdisciplinary connections with an eye toward designing a better world drive her work and life. She is guided by a belief that design can be a powerful tool for bringing people together and creating meaningful change. With how our world continues to evolve, she is now exploring what that means in terms of planet-centered and regenerative systems, diving into circular design and participatory practices.